Sturgis Harley-Davidson®

Sturgis Harley-Davidson is your year-round destination for all things Harley. Located in the heart of the Black Hills, we offer a lineup of new and pre-owned Harley-Davidson motorcycles, genuine MotorClothes®, and genuine Harley-Davidson Parts and Accessories, to keep you on the road. Whether you're a local rider or traveling through, our team is committed to delivering authentic Harley-Davidson hospitality and helping you get the most out of your ride.

Every August, Sturgis Harley-Davidson transforms into one of the epicenters of the world-famous Sturgis Motorcycle Rally. We expand our footprint across multiple downtown locations and bring in an unmatched selection of Rally-exclusive merchandise, MotorClothes®, custom parts, accessories, and limited-edition collectibles you can only get in Sturgis. With thousands of riders rolling through our doors, we take pride in being part of the tradition, energy, and history that make the Rally legendary.